UK gospel artist Tobi Oyefeso, popularly known as Tripple O, has recently unveiled a truly unique approach to touring. Winner of the Premier Gospel Awards for Best Album in 2023, Tripple O sat down with Premier Gospel's Adam Brooks to discuss his innovative and street-smart plans.

Tripple O shared that he’s not just embarking on any traditional tour. Instead, he's planning to go out and about, performing in places where people can see him for free. This is a phenomenal approach that's sure to resonate with fans and newcomers alike.

In anticipation of a big live show and album recording, Tripple O is planning a promo tour to get people excited. This kind of live album recording has only ever been done twice before within the Christian Hip Hop space in the UK - by Dwayne Tryumf and Guvna B. To be counted amongst such esteemed musicians is an honour for Tripple O.

But where is Tripple O kicking off this tour?

The first leg of the tour begins on August 9th, with performances at Seven Sisters station, Dalston station, and Stratford station. These aren't your typical concert venues, but they're part of Tripple O’s master plan to "take it to the streets."

He’s keen on performing at stations in and around East London and parts of North London – areas close to where the main show will be taking place. Over the next couple of weeks, he'll be touring around the city, performing songs from his latest album as well as older hits.

But what makes this promotional strategy so special? Beyond promoting his music and upcoming show on October 8th, these impromptu concerts are also an opportunity for outreach. As commuters go about their daily routines, they'll unexpectedly hear Tripple O's music echoing through the station halls.

This gives them a chance not only to discover his music but also to hear his message. As Adam observes during their conversation: "It's an opportunity really to reach people for Christ."

Tripple O agrees wholeheartedly with this sentiment. He sees it as a calling to get out beyond the "four walls of the church," reaching people who might not typically engage with Christian music or attend church services.

His mission is clear: "We need to kind of just really be bold and really get in people's faces." But it's not just about self-promotion; it’s about promoting the gospel and letting people know what's happening within this culture.

This approach ties into his belief that Christians need to step outside their comfort zones or safety bubbles more often. By taking his music directly to the people – literally playing in their paths – he hopes not only to raise awareness of his upcoming show but also share his faith in a fresh, accessible way.

So keep your ears open if you're travelling through London in the coming weeks – you might just catch an impromptu performance from one of UK gospel's leading lights.

Muyiwa Olarewaju OBE